LINK DEEP
Internal linking strategy, explained with the depth it actually deserves. Four modules. Real websites. Practical frameworks you can use starting today.
Most guides mention internal linking.
Almost none explain it.
You've read the checklists. "Add internal links to your posts." "Use descriptive anchor text." "Build a silo structure." What those guides leave out is everything that actually matters: how to decide which pages get links, how many, from where, and why. This course fills that gap.
Architecture First
Before placing a single link, you need a model of how information flows through your site. Module 1 builds that model using real publishing sites as reference.
Anchor Text Science
Anchor text is not just a label. It is a signal. Module 2 examines how anchor variation, context, and proximity affect the way search engines interpret your content.
Link Flow Patterns
PageRank still flows. Module 3 maps the patterns that send authority where your site needs it most, illustrated with e-commerce and media site teardowns.
Auditing Systems
Module 4 gives you a repeatable audit process. Not a one-time fix. A system for maintaining link health as your content library grows.
Content-heavy sites have a specific linking problem that generic advice ignores.
A blog with 20 posts has a linking problem you can solve in an afternoon. A site with 400, 2000, or 10,000 pieces of content has a fundamentally different challenge. The relationships between pages multiply faster than most teams can manage.
When linking decisions are made ad hoc, without a framework, authority pools in the wrong places. New content gets indexed but never visited. Old content that should be driving conversions gets buried. The site technically works but strategically leaks.
This course was built specifically for that situation.
See the CurriculumFour modules. Each one built around a real site.
Theory without application fades. Every module uses a real website as its primary teaching example, walking through decisions and trade-offs as they actually appear in practice.
Site Architecture and Link Topology
Using a large publishing site as a reference model, this module covers how to map the content types on your site, identify which pages should function as hubs, and design link flows before writing a single piece of new content. You will leave with a framework for categorizing any page on any site.
- Content taxonomy and hub identification
- Depth vs. breadth in link hierarchies
- Crawl budget considerations for large sites
- Flat vs. deep architecture trade-offs
Anchor Text Strategy and Variation
This module dissects anchor text using an e-commerce site with thousands of category and product pages. It covers how to write anchors that describe context rather than just destination, how to vary anchor patterns across a large content set, and what over-optimization looks like at scale.
- Anchor types and when to use each
- Mapping anchor text to search intent
- Avoiding over-optimization patterns
Link Flow Patterns and PageRank Logic
A media site with a deep archive becomes the teaching case for understanding how authority moves through a site. This module covers the mathematics of link equity in plain terms, then translates that into practical decisions about which pages to link from, how often, and with what priority.
- Link equity flow and dilution
- Strategic linking from high-authority pages
- Cluster and pillar linking models
- Navigational vs. contextual link value
Auditing and Ongoing Link Health
The final module uses a SaaS knowledge base as its example, a content type that grows fast and becomes disorganized quickly. It covers building an audit process that scales with your content, identifying the highest-impact link gaps, and maintaining structure as your team publishes new content over time.
- Audit workflows for teams
- Tools and how to interpret their output
- Prioritizing fixes by impact
Built for the people managing real content operations.
This course assumes you already understand the basics of SEO. It does not explain what a URL is or why keywords matter. It picks up where introductory guides stop and goes into the territory they avoid.
Building or managing editorial systems where linking decisions happen daily.
Looking for a structured approach to internal linking that goes beyond checklists.
Managing documentation sites or knowledge bases with growing link complexity.
Running content-heavy sites and ready to understand the architecture behind them.
How the course is structured to actually stick.
Show Before Tell
Each module opens with a real site example before introducing any framework. You see the problem in context before you learn the solution.
Teardown Format
Sites are dissected step by step. You follow along as linking decisions are analyzed, questioned, and rebuilt with a clearer strategy.
Usable Templates
Each module ends with a framework or template you can apply to your own site. Not theory. Actual documents and processes.
Built for Revisiting
The course is organized so you can return to specific modules as your site grows or changes. It functions as a reference, not just a one-time watch.
What a module actually looks like in practice.
Module 3 opens with a media site that publishes daily. The archive contains thousands of articles across dozens of topic areas. The site ranks for some terms but not others, and the pattern is not random.
The module walks through pulling the link graph, visualizing authority concentration, identifying which high-authority pages are not linking out effectively, and designing a plan to redistribute that authority toward pages with stronger commercial intent.
The same analysis process is then documented in a template you can run on your own site with free or low-cost tools.
Ready to go deeper than the standard SEO guide?
Explore the full curriculum or get in touch with questions about the course content and format.