How to work through the course.
The course material is available in different engagement formats depending on your situation, your team size, and how deeply you want to go.
Self-Paced Access
Work through all four modules on your own schedule. Each module is structured as a sequence of lessons, each with a video component, a written reference version, and a downloadable framework template. You control the pace. You can pause, revisit, and apply what you learn between sessions.
- All four modules included
- Video and written versions of each lesson
- Downloadable framework templates
- Lifetime access to course updates
Team Workshop
A structured session format for content and SEO teams. The workshop compresses the four-module curriculum into a focused group experience, using your site's own content as the working example. Teams leave with an initial link audit and a shared framework for future decisions.
- Live facilitated sessions
- Your site used as the working example
- Shared deliverables for the team
Consulting Sessions
For situations where you want direct feedback on your specific site rather than a general framework. Consulting sessions focus on your content, your link graph, and your current SEO priorities. The course material provides the shared vocabulary and framework, and the sessions apply it to your exact situation.
- Site-specific analysis and feedback
- Flexible session length and cadence
- Written summary after each session
What to consider when selecting an engagement type.
Self-Paced
Works well if you are an individual practitioner, if you want to learn at your own speed, or if you intend to apply the frameworks over a period of weeks rather than in a concentrated session.
Team Workshop
Works well when a team needs to align on a shared approach to linking. The workshop format ensures everyone on the content or SEO team is working from the same framework, which matters more than individual skill at scale.
Consulting
Works well when you have a specific site with specific problems and want feedback that goes beyond a general framework. Consulting is particularly relevant for sites with unusual content structures or publishing histories.
Structured sessions that move from concept to your actual site.
The team workshop does not use generic examples. Your site becomes the teaching material. The session facilitator walks through the same analysis process taught in the course modules, but applies it to your content, your link graph, and your current priorities.
Teams typically complete a rough link audit of their site during the workshop itself. The outputs become working documents your team uses after the session ends.
Learn More About WorkshopsNot sure which format fits your situation?
Send a message describing your site and your goals. We can help identify the engagement format that makes the most sense.